📈 Spend vs Revenue daily trend
🎯 Campaign Performance
| Campaign | Spend | Revenue (pixel) |
ROAS | Purchases | Impressions | Clicks |
🏆 Top Ads by Revenue click row to expand daily chart
🎯 Best ROAS Ads min ₪25 spend
🚨 Wasted Spend — Zero Purchases
🧠 Ad Fatigue Model how scores are calculated
Each ad is scored 0–75 based on two signals measured over the last 7 days. Click any row in the tables above to see the full breakdown.
Signal 1 — Frequency (0–40 pts)
Avg times each unique user saw the ad.
≥4.0× → +40 | ≥3.0× → +30
≥2.0× → +18 | ≥1.5× → +8
Signal 2 — CTR Slope (0–35 pts)
Linear trend of CTR over 7 days.
<−0.30%/day → +35 | <−0.10% → +20
<0%/day → +10
🔥 Outperformingscore <15, purchases >0, freq <2×
✅ Freshscore <15
👁 Watchscore 15–27
⚠️ Warningscore 28–49
😴 Fatiguedscore 50+